Soy has evolved into a game-changing crop for the U.S. farmer, or so we discovered working with agency Osborn Barr. Together we produced this digital signage for one of the ag industry’s largest events, highlighting the evolution and science of soy.

Client: United Soybean Board
Agency: Osborn Barr
Creative Director: Cordell Jeffries
Art Director: Tommy Mattler


Project Coordinator: Rachael Roberts
Edit/Motion Graphics: Tim Craft
Sound/Music Composition: Mike Radentz